Turn Your Product or Service into a Must-Have

Most marketing teams are wasting their time with vanilla messaging.

They miss out on conveying, what makes them special.

No. It’s not more features.

Crazy, right?

The hint is in your messages, that explains what makes your product special.

Here’s a quick breakdown on how to win:

A Winning Message = Unique Value + Customer's Needs + Competitive Advantage + Obvious Benefits

Combine the above factors, and you can tell a story that communicates the worth of your product straight to the heart.

Unique Value
Determine what aspects of your product are unique. Promote these characteristics in all advertising. Let customer reviews confirm it’s one-of-a-kind.

Customer Needs
Survey your customers to know what they are struggling with. Create case studies of practical applications. Develop an FAQs section for your customers.

Competitive Advantage
Study your rivals, to find your edge. Use these benefits in your pitch. Display superiority with infographics.

Obvious Benefits
Compose benefit statements about your product in simple language. Produce videos demonstrating product benefits. Free trials or samples to demonstrate value.

Ready to make a change? Do this:

Get feedback - Let the customer tell you which direction to go through feedback. Discover what your customers love about your product that they won’t find anywhere else.

Create Specific Messages - Design messages that communicate the Unique Benefits you are able to provide. Avoid jargon and focus on tangible benefits your product provides.