To Win in a Crowded Market - 'Match Customer Intent'

7 out of 10 campaigns fail because they ignore customer intent.
(Yes, you’ve probably wasted $$ on cringey lines your audience do not resonate with.)

You are guessing what customers want, instead of asking. Your messaging is a shot in the dark.

Matching Customer Intent (MCI) = Customer Feedback + Continuous Learning

Your customers know - “What clicks”. Get customer feedback and USE THEIR WORDS as your marketing message.

The right way to predict what they’ll want next is get feedback.

Why It Works?

• You’ll stop wasting money on cringey ads. 

• You’ll build trust. Customers love brands that listen.

• You’ll crush conversions. When your messaging matches their intent, they click “buy” instead of “close tab.”

Action Plan (No BS, No Budget Required):

1. Run a quick Google Forms survey: “Which 3 headlines make you click?”

2. Distribute the survey via social media, email newsletters, and website pop-ups.

3. Test 2 versions pre-launch (A/B test tools like Canva are free).

4. Drop losing phrases forever. Repeat.

Example: 
A coffee shop survey asks “Why did you choose us today?” Customers rank “quick service,” “cheap prices,” or “good taste.”

If most pick “quick service,” the intent is convenience, not luxury. Use this to promote speedy service in ads.

Pro Tip: Keep it short (3 questions max). Toss in a meme. People scroll past walls of text but stop for a laugh.

Why They’ll Click “Submit”:
• “I finally feel heard!” (Validation is their love language.)
• “Fewer ads that make me want to scream.” (Bonus: They’ll thank you later.)
• “I just helped my fave local biz stop wasting cash.” (Instant karma points.)

Continuous Learning is the dynamic process that takes that intelligence and transforms it into actionable improvements, driving your ability to match customer intent more effectively over time.

Free Tool Recommended: Use SurveyMonkey (free tier) to poll customers in 5 mins. Share results with your team. They will become smarter than ever.