What if your marketing doesn't pull in the right people?

73% of companies struggle to identify targeted customer.

They use vague labels like "women aged 25–45."

Let me share what works:

1. Get specific with who you're targeting:
Instead of broad groups, use laser focus.

Try this: "Health-conscious moms in [Your City] who spend $10+/meal on organic snacks for their kids."

2. Identify their biggest pain points 

Example: "Moms hate time-consuming meal prep—they want quick, healthy options with zero hassle."

3. Meet them where they already are online:

Think Facebook groups for local parents, not random LinkedIn ads.

Real results: A bakery in Austin did this and cut ad costs by 30% while booking 10+ qualified meetings per month.

Now, this might sound counterintuitive at first, but narrowing your focus accelerates growth and conversions.

Your turn:

Do you know your ideal customer's exact needs?

Where do they spend time online right now? Reply "CHECKLIST" for a free checklist—or share one customer trait below.

Cheers!