Emails build relationships. But, are your emails even getting to the inboxes?

Email deliverability is the secret handshake between you and your customer’s mailbox.

Here’s what to do.

Tech Check:

Your emails need an invisible “badge” to confirm they’re the real deal.

Fancy stuff like SPF, DKIM and DMARC are security guards for your emails.

Without them, ISPs (think Gmail or Outlook) start getting suspicious. It’s like sending a letter without a return address — easy to toss.

Content Watch:

Avoid “free!!! ” or “click now!!! ” in your emails. It’s that kind of shit that screams “SPAM ALERT!” to filters.

Keep it conversational, as if chatting with a friend.

Don’t send them an email that’s nothing but images. Spam filters hate that.

Play Nice with Subscribers:

When no one opens your emails, and even fewer people reply, the ISP reads between the lines, and says, “No one wants this.”

Purge of dead subscribers, and invite people to opt in again.

Clean list = happier inbox placement.

Reputation Matters:

Your send-from domain (the “home base” of your email) is like a politician’s good rep.

If it’s been used for shady stuff in the past, ISPs have long memories.

Send regularly, don’t cold email, and when you do, just go for quality, not quantity.

Quick Wins:

• Include the name of a real person as the sender (not “[email protected]”).

• Put your emails to the truly cold test by utilizing tools such as Mail-Tester.

• Segment your audience — don’t send a happy birthday deal to a loyal customer who has purchased hundreds of times, and don’t send an new lead a 20% discount.

Like trust, deliverability is built.

If your emails are relevant for the user and not spammy, then ISPs will deliver them.